Our story

Built for kids. Trusted by parents.

Scout's Report started with a simple idea: give kids a reason to love reading by writing about something they already love — sports.

Mission

Our Mission

We believe every kid deserves a morning routine that sparks curiosity and builds confidence. Scout's Report delivers a free daily sports email written specifically for kids ages 7–12 — real news, real scores, and real stories, all in language kids actually understand.

"We write for kids, not at them."
The Story

How Scout's Report Came to Be

It started at the breakfast table. A parent watching their kid scroll through sports highlights on a phone, wishing there was something designed just for them — something age-appropriate, engaging, and educational.

So we built it. Scout's Report is a daily email newsletter that covers the biggest sports stories of the day, written in a voice kids connect with. No ads, no clickbait, no inappropriate content — just great sports storytelling for young fans.

Every edition is crafted to be the first thing a kid wants to read in the morning. We cover all the major sports — football, basketball, baseball, soccer, and more — with scores, highlights, fun facts, and stories that make kids feel like they're in on the action.

What we stand for

Our Values

Kid-First Writing

Every word is written with a young reader in mind. Clear, fun, and age-appropriate — always.

Parent Trusted

Parents subscribe on behalf of their kids. We take that trust seriously — no ads, no inappropriate content, ever.

Free Forever

Scout's Report is and always will be free. Every kid deserves access to great sports content.

Builds Better Readers

When kids read about things they love, they read more. We're proud to be part of that habit.

Scout, the Scout's Report mascot — a golden retriever in a navy hoodie and SR cap

The face of Scout's Report

Our mascot

Meet Scout

Scout is our golden retriever mascot and the heart of Scout's Report. Always wearing his trusty SR cap, Scout represents the curiosity, enthusiasm, and love of sports that we want every kid to feel when they open their inbox each morning.

Ready to join the team?

Sign up free and get Scout's Report delivered every morning.